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  • Writer's pictureBhagyashri Sharma

Is Your Email Game Weak? Let's Find Out

We've all been there โ€“ hitting send on an email campaign, crossing our fingers, and hoping for the best. But hold your breath, what if your emails are sinking like a stone in a pond, and you're giving yourself a standing ovation because your last email had an open rate of 15%? (Fair Warning: That applause might need some reconsideration.) ๐Ÿ™„๐Ÿš€

Fear not, because today, we're diving into the email trenches to uncover the telltale signs that your emails might just suck (but I promise, there's a silver lining). Let's get to it!


1. The Great Ghosting Epidemic ๐Ÿ‘ปย 

Have you ever felt like your emails are playing hide and seek with your subscribers? If your open rates resemble a disappearing act, it's time to spice things up. We're talking subject lines that scream "open me," content that's as engaging as a Netflix binge, and a killer call to action that leaves 'em clicking for more. Red is not our favourite colour on those benchmarks.ย 


2. The Vanishing Act: Unsubscribes Galore! ๐Ÿšชย 

If your unsubscribe rate is giving you nightmares, it's time for a reality check. Maybe your content isn't hitting the mark, or your frequency is akin to a clingy ex. Reel 'em back in by offering value, personalization, and a clear opt-out process (because nobody likes a breakup without closure).


3. The Dreaded Junk Folder Detour ๐Ÿ“ฅย 

Is your email landing in the dreaded junk folder more often than not? It's like your messages are taking an unwanted detour through email purgatory. Time to clean up your act โ€“ send relevant, engaging content, and ensure your subscribers actually want to hear from you. Plus, don't forget that spam trigger words are so last season.ย 


4. The Perilous Plunge: Plummeting Click Rates ๐Ÿ“‰ย 

Are your email click-through rates taking a nosedive, leaving you feeling like a skydiver without a parachute? If your subscribers are more "viewers" than "doers," it's high time to rethink your email content. Make those CTAs pop, craft compelling headlines, and serve up content that screams "click me!" ๐Ÿš€๐Ÿ’ฅ


Remember, folks, even if your emails are currently in the "suck" zone, there's hope! These signs are your email guardian angels, pointing you toward the path of email enlightenment. So, roll up those sleeves, get creative, and turn those lackluster emails into marketing masterpieces. Subscribe to Email Empire for insider tips from the sweetest (Terms & Conditions Apply) email marketer you'll find on the internet! ๐Ÿ˜‰

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