So, you built an email list, and it's as lively as a library during nap time (cue in the crickets) 🦗 If you've been working on growing your email list but it keeps turning out like a party where nobody shows up – fear not! Today, we're cracking the code on why your email list resembles a ghost town and, more importantly, how to throw a digital shindig that'll have people lining up to join. 🥳 Everyone starts at 0 at some point ❤
The Blah Opt-In Process: Nobody's Got Time for That! ⏱️Don't make your sign-up form feel like a bureaucratic paperwork marathon. Simplify it, streamline it, and make it as exciting as unwrapping a birthday gift. People love simplicity and rewards.
The Zero-Incentive Zone: What's in It for Me? 🎁If your subscribers can't see the carrot at the end of the email stick, they're less likely to stay. Offer incentives – exclusive content, discounts, freebies – something that makes them go, "I'd be crazy not to stay!" Value is the key to retaining subscribers. Pro tip: Use that exit-intent form to reel in the customers who are just about to exit the website without signing up. A simple "Don't miss out on this offer" can go a long way.
The Urgency Dilemma: "I'll Do It Later" Syndrome ⏳No sense of urgency = letting procrastination take the wheel. Create a sense of FOMO (Fear of Missing Out) in your pop-up and watch your list grow exponentially. Offer limited-time promotions, early access, or time-sensitive content to nudge them toward joining sooner rather than later.
The Tease and Please: Offer a Sneak Peek! 👀If your website and social media don't give potential subscribers a glimpse of what they're signing up for, you're operating in the shadows. Show them the goods! Offer a sneak peek of your content, tell them what they'll gain, and leave them craving more. Make joining your list irresistible.
Getting people to sign up is just the beginning of a long journey. The end goal is to build a community of people who eagerly anticipate your emails. Make the sign-up process smooth, engaging, and rewarding to see your subscriber numbers soar and your revenue multiply.
Also, don't ask too many questions. You're not building a Buzzfeed quiz to find out the spirit animal of the customer. Min is this btw:
A simple two-step form to capture emails and phone numbers is ENOUGH. All additional information about the customer can be gathered gradually as they engage with your brand. We're not here to give stalker vibes by asking them their birthdays right away and how they like their coffee only to bombard them with unnecesarily specific emails later.
Let's spice up that sign-up game and have subscribers lining up to join!
May your email list grow faster than the subscribers on this newsletter,
Shri ✌