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  • Writer's pictureBhagyashri Sharma

How to Personalize Email Content with First and Last Name Tags in Kalviyo

Ever notice how our names have this magical ability to grab our attention, no matter where we are or what we're doing? It's like a secret code that unlocks a special part of our brain – a part that says, "Hey, pay attention, this is for you!"

Our names are more than just a combination of letters; they're a part of our identity, our story, our very essence. And when someone takes the time to use our name, whether it's in a crowded room or a crowded inbox, it's like they're speaking directly to us – and let's be real, who doesn't love a little personalized attention? So buckle up, because we're about to explore how harnessing the power of names can take your email marketing game to a whole new level.

Let's get started with the technicalities!

How To Add First Name/Last Name Tags To Your Email Body

  1. When you add a text block to your email, click on the Add Personalization option at the bottom right.

  2. Select First Name or Last Name from the list.

  3. Add a default text just in case a particular subscriber hasn't submitted their first or last name to you. This will show up in place of the name so make sure it is relevant. You can use words like "Friend", "Member", etc. You can also leave it empty so it will show up as nothing.

  4. When you click on insert this code should get added to your body text - {{ first_name|default:'Friend' }} or {{ last_name|default:'Friend' }}

  5. Make sure to Preview your email before you send it and check if the First Name and Last Name tags work.

how to add first name to email in Klaviyo

How To Add First Name/Last Name Tags To Your Subject and Preview Line

  1. Copy the code that was generated when you added personalization to your email body as demonstrated above.

  2. You can directly copy and insert this text to your Subject or Preview line to catch the attention of your subscribers - {{ first_name|default:'Friend' }} or {{ last_name|default:'Friend' }}

  3. Don't forget to frame your Subject or Preview line correctly so that the use of the First or Last Name is justified and in case the name is not available, the default text fills in the sentence appropriately. For example, Hey {{ first_name|default:'Friend' }}, did you forget this in your cart?

how to add first name to email in Klaviyo

There you go! Just a couple of clicks, a sprinkle of creativity, and boom – you've got emails that feel like they were handcrafted just for each and every one of your subscribers. Trust me, your subscribers are going to thank you for it – and who knows, you might just see those engagement rates soar higher than ever before.

Best Practices:

Alright, let's talk about the dos and don'ts of adding some personal flair to your emails. Here are some nifty best practices to keep in mind:

  1. Strategic Placement: Think of your subscriber's name like a sprinkle of salt – it works best when it's strategically added. Pop it in the subject line to grab attention, sprinkle it in the salutation, and don't forget to weave it into the body of your email for that extra personal touch. Don't overdo it though. No need to use someone's name in every sentence. Just the beginning is sufficient or you can add in a spot where the attention of your subscriber usually drifts off so seeing their name would keep them hooked till the end.

  2. Segmentation: Imagine trying to fit everyone into the same-sized shoe – it just doesn't work! Segment your audience based on their preferences, behaviors, and interests. This way, you can tailor your messages to different groups and give each subscriber a personalized experience.

  3. Consistency is Key: Just like a good cup of coffee, consistency is key when it comes to personalization. Make sure you're using first and last name tags consistently across all your email communications. It keeps things cohesive and reinforces your brand identity.

  4. A/B Testing: Don your scientist hat and get ready to experiment! A/B testing allows you to play around with different personalization strategies and see what resonates best with your audience. Test, tweak, and repeat until you find the winning formula that drives engagement through the roof. Check if your subscribers respond better to personalized emails vs generic content and tailor your content accordingly.

  5. Data Quality: It's like spring cleaning for your subscriber list – keep it fresh and tidy! Regularly review and update your subscriber data to ensure it's accurate and up-to-date. After all, there's nothing worse than addressing someone by the wrong name – talk about awkward!

But remember, it's not just about slapping a name on an email and calling it a day. No, no – we're all about that extra mile here. We're talking about crafting emails that speak directly to your audience, that make them feel seen, heard, and valued. Because let's face it – in a world filled with noise, standing out is key. And personalization? Well, that's your golden ticket. Keep an eye out for my next blog post where you can learn how to send personlized product recommendations to your subscribers!

Happy emailing!

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